All illustration is my own.
Each super was used as a visual leader in promotional videos to separate stories for Fancy Feast
BCBS of Michigan’s first-ever mailed interactive retail catalog featuring the benefits of their Medicare Advantage plan.
QR codes go directly to the
plan feature on their website.
In-package infographic posters
that included dog health tips and insight into dog behaviors.
I designed the 2022 Medicare Options booklet and social media, and worked with a web designer for the digital assets. The materials are targeted to Medicare beneficiaries exploring BSC Medicare Advantage plans.
From retail to online forums to events, I love to do ’em! Every logo out in the world should speak to its audience and say, “this is who we are!”
I led the team on Sara Lee’s
first-ever entry into the fresh bread category. After a year of R&D, concept and packaging exploration, investigating shelf impact and developing support materials, five SKUs launched nationally and it was the most successful in fresh bread history.
Medicare basics booklet and direct mail materials supporting 64+ year-olds aging into the Medicare health coverage system.
Incentive posters for Nestlé Purina
Purina embraces a culture of innovation and exemplifies their vision with programs and art featured around their campus.
I designed a series of posters, some interactive, to remind
employees of their mission
with inspirational visuals in shared spaces.
I designed a new campaign for SummaCare that set them apart from the big, national Medicare companies they compete against
in Ohio. The program included all components, from OOO to digital, and allowed SummaCare to own being local with great costumer service and an assigned Medicare Advisor. Online testimonial videos with longtime members completed their story to boost hometown pride and get new Enrollees.
Seasonal packaging for Tidy Cats
Tidy Cats was introducing limited-edition cat litter with unique, seasonal scents. I designed and illustrated these packages for their entry into a totally different, and whimsical, way of presenting their brand